So, we’ve all had that email from some foreign chap/company claiming to be SEO specialists, promising the world. Or, first page rankings at least…
Some of us have even made the mistake of giving these “expert SEO Specialists” money only to see no result. Or, even worse, negative results…. Right before they disappear – just like your website……
While that style of SEO Specialist is generally pretty dodgy, the good news is SEO can be done and done well.
It’s not always easy to get to number one organically in New Zealand, and it’s even harder to get to number one in the world. That said, it’s not always necessary to get to at that spot. See, Kiwi’s tend to search using their location. As an example, you might search “landscape design”, then realise that you have been presented with sites from around the world and not the local ones you might have needed. As a result, you might search “Landscape Design Auckland” because you need to refine it to your area. That in a nutshell is what “Local SEO” is all about.
That’s why localised on-site SEO is a must, especially in New Zealand, where Google tends to struggle with our location. Like most folk from the USA they seem to think we are part of Australia…. That’s why “local SEO” is a must if you want to be found when you Google your own name or appear when you search your service by local area. Which is usually a good start…
Here at don, we like to talk to you about your business and look at what makes the most sense for you and your industry. Then we figure out where you might like your customers to come from. It’s little use getting phone calls from South Africa if you’re a plumber in Queenstown.
Ready to discuss your project ?
