Digital Advertising Auckland
Here's where we talk about how we can help
OK, confession time.
Here at don we have a bit of a love hate relationship with advertising.
See, for the longest time it’s been near on impossible to really gauge how effective your advertising efforts are.
As an example, let’s look at the good old yellow pages. In 1998 it would cost the average local Tyre shop $35,000 for a half page add in the yellow pages.
After that you just had to hope someone would pick your page….. And hope that your nearest competitor didn’t spend $75,000 on a full page ad…..
Then there was TV. Nothing better than showing your product to 100,000 people right!? Well, there kinda was something wrong with it. See, with TV all we could say was that someone was watching, and that they might be interested in your product.
This kind of thing worked for fishing shows because if you are watching a fishing show then, well, you get the idea.
The problem with TV advertising really starts to reveal itself for our Tyre shop owner. Now you could argue that anyone over the age of 16 is a potential customer to Mr Tyre guy. But, are they? On that day and at that time? Probably not. At least $40,000. for prime time spots on the telly is quite a lot of money to spend in the HOPE that the right people would see your ad or brand.
So in summary, this is where we don’t love advertising.
Now lets talk about why we love it and were digital advertising comes in.
Today, yep, right now, we live in a world where you can put your product in front of THOUSANDS of people. AND it will cost less than a half page ad in yellow pages in 1998.
Think about it, you could show your awesome things (website, product or stuff). To people who are looking to make a decision about that thing – NOW. How amazing is that!
Digital advertising allows don to put your product in front of people who are or have shown interest in buying said product TODAY.
How can we do that? With tools like Google Search Ad’s we can place your Tyre’s (or what ever you’re into) in front of people who are looking for them at that exact time!
With our advanced website tracking we can tell you if how many of your clicks led to genuine inquires!
What a time to be alive. Take that 1998.
Google ads & Youtube
To have the ability to put your brand where it needs to be AND track whether its making you money or not is truly the stuff of the future. So maybe its time to be part of the future? don can get your product or website found online in a sea of competition. You’ll be so busy we’ll have you begging us to turn you ads off, so you can go on holiday.
Keep in front of everyone
Ever been chased across the internet? don can help you with that. Like it or not those ad’s in your Facebook and Instagram feeds do work. Be honest, you’ve clicked on them yourself. So why not be the one getting the clicks? Facebook and Instagram can put your story or product in front of the right audience, and in minutes. We’ve helped some amazing people share their stories and products. Let us help you share yours today.
Social Media Management
Be the popular kid
Maybe we should do more with our (insert social platform here). We hear it everyday. You know you need to do it, so why don’t you? don can take the hassle out of managing your social mediums. Get your message out to the people you need to see it and make sure it is consistent. It’s not as hard as you might think. Ask us how we can make you more awesome at social.