Recently we were given the task of getting a website found on Google and I thought I would share what was required.
Scarbro Civil had their website built some time ago and no matter what they did they couldn’t find themselves online.
Don to the rescue! Immediately we spotted a few issues and got to work.
First of all, we brought the website to our local server, doing this gives us full control of the website and content management system (WordPress).
Note the padlock, showing the SSL certificate installed.
From here we modified some content and content markup, setting up H1, H2 and H3 titles, adding internal and external page linking, and manually entered meta data through the website. When installing the website on our server we installed and activated an SSL certificate, we then updated the WordPress install and all the plugins. When updating these from an old site we have to pay special attention so nothing in the front-end of the website gets broken.
Throughout the internet there were some linking websites pointing to some incorrect pages, so we installed local redirects to stop the dreaded 404 page not found errors and directing the viewer to the correct page. We also spent some time local link building to help push some traffic to the Scarbro Civil website.
After all of this, we used some of our own tools to submit the website to Google, along with a few tricks to point out to the Google Gods all the recent changes and corrections we had done.
From here we sit back and wait patiently, keep an eye out and study the analytics to see what we can do to improve the results.
Onpage SEO can be time-consuming and can take time to see results but with our proven systems we have really good results at getting this sorted and getting you found!